A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in… Continue reading Five tips for capturing your subjects in a commercial lifestyle shoot
Tag: epic
DJI Mini 3 Pro review: our new favorite travel drone
Always on the lookout for obstacles, the Mini 3 Pro has three sets of binocular optical sensors that scan forward, behind and beneath the drone. Mason Marsh The sub-250 gram drone market is flooded with flying toys, but today’s launch of the DJI Mini 3 Pro is giving us a travel-friendly aerial marvel with 3-way… Continue reading DJI Mini 3 Pro review: our new favorite travel drone
35 Video Logo Animations (In After Effects) AE Templates for 2022 Inspiration
Do you want to improve your video marketing? Maybe you’ve got a video presentation coming up? Or a video demo to put together? Wondering how to animate a logo in After Effects? If you need to animate your logo, then we’ve got a ton of inspiring video logos for After Effects showcased here. 3D Elegant… Continue reading 35 Video Logo Animations (In After Effects) AE Templates for 2022 Inspiration
Capturing motherhood in commercial advertising
Last year, the parenting products company Frida released its first TV commercial during the Golden Globes. Featuring moms in real life, the ad highlighted the moments we rarely see in commercial media: the clogged ducts, the cabbage compresses, and other lactation hurdles. Within a few days, the original version of the ad had racked up… Continue reading Capturing motherhood in commercial advertising
Best Asus monitors for 2022
Asus Best overall Asus ProArt Display PA279CV Check Price This is a perfect mix of performance and price. Best 4K Asus ProArt 32-inch 4K Check Price This pro-grade monitor will set you back some cash. Best budget Asus ProArt Display PA247CV 23.8” Check Price It offers color accuracy at a low cost. Peruse the selection… Continue reading Best Asus monitors for 2022
Ten glorious photos of world-famous monuments
Ross Castle, Killarney, County Kerry, Ireland. Mark McGuire The one thing we often believe about monuments is that they’ll always be there. After all, they were erected to pay homage, commemorate, or display power and might. However, as conflicts across the world have shown, nothing is guaranteed to last. Wikimedia is dedicated to preserving cultural… Continue reading Ten glorious photos of world-famous monuments
Here’s your chance to own an original print of Dorothea Lange’s ‘Migrant Mother’
Dorothea Lange’s “Migrant Mother”. Dorothea Lange An original print of Dorothea Lange’s famous—and somewhat controversial—Migrant Mother photo from the Great Depression will be auctioned off next/this month by Hindman, a fine art auction house. The 19.125 x 14.75-inch silver gelatin print was made by Lange or under her direct supervision some time in the 1950s. … Continue reading Here’s your chance to own an original print of Dorothea Lange’s ‘Migrant Mother’
How landscape photographer Erin Babnik captures epic photos without leaving a trace
Death Valley National Park, 2018 (Photographed in 2017). Erin Babnik To celebrate Earth Day 2022, we’re revisiting some of our favorite environmental stories and interviews from the PopPhoto archives. Nature is full of interesting and beautiful things. But creating a pristine nature photograph requires a lot more planning and preparation than driving to a geotagged Instagram spot… Continue reading How landscape photographer Erin Babnik captures epic photos without leaving a trace
David T. Hanson’s 1980s landscapes are a grim reminder of the world we’ve made
Yankee Doodle tailings pond, Montana Resources’ open-pit copper mine, Silver Bow Creek/Butte Area Superfund Site, Butte, Montana, 1986. © David T. Hanson To celebrate Earth Day 2022, we’re revisiting some of our favorite environmental stories and interviews from the PopPhoto archives. From photography’s beginning until relatively recently, artists who turned their lenses on landscapes were fascinated by… Continue reading David T. Hanson’s 1980s landscapes are a grim reminder of the world we’ve made
Nick Brandt’s panoramas put the clash between wildlife and urbanity in stark relief
“Wasteland with Lion”. © Nick Brandt Courtesy of Edwynn Houk Gallery, New York To celebrate Earth Day 2022, we’re revisiting some of our favorite environmental stories and interviews from the PopPhoto archives. Nick Brandt’s 2016 photo book, Inherit the Dust, was his visual cry of anguish about the looming apocalypse for animals habitats in Africa.… Continue reading Nick Brandt’s panoramas put the clash between wildlife and urbanity in stark relief