A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
Tag: cozy
Top 10 Company Retreat Ideas for Planning Your Remote Team Offsite
Written by: Nicole Smith, Founder + CEO How do you deepen company culture and create a sense of belonging in a remote-first world? Many companies are wrestling with this challenge as employees no longer come into a shared office space every day. This is even more difficult when onboarding brand new team members – primarily… Continue reading Top 10 Company Retreat Ideas for Planning Your Remote Team Offsite
What is the blue hour? (and how to make the most of it)
While exploring the Bavarian Forest National Park one day, Kilian Schönberger happened upon this spooky sight: a carriage, straight from a fairytale, abandoned in the woods and reclaimed by nature. But the setting alone didn’t make the photograph; the pale cerulean light, eerie in the mist, transformed the landscape into a scene from a ghost… Continue reading What is the blue hour? (and how to make the most of it)
Spotlight on cottagecore in Commercial Licensing
Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
The Ultimate Road Trip Route Across Canada
Whether a road trip across Canada is an adventure you have been dreaming about or are already starting to plan, we are here to help! As a proud, Canadian company, we’re sharing our best road trip routes from the west coast to the east coast, helpful tips to make the most of your holiday, and… Continue reading The Ultimate Road Trip Route Across Canada