More than a decade ago, the camera brand Leica revealed an eye-catching print and outdoor ad campaign in Switzerland, featuring photographs of various textures found throughout everyday city life: wood, metal, bricks, and more. The ads were installed on real-life walls of the same texture, revealing the up-close details of each surface. The goal was… Continue reading How to effectively capture texture in your commercial content (Part 2)
Tag: chocolate
Why texture is important in your commercial content (part 1)
A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)
Color symbolism around the world
We associate robin’s egg blue with Tiffany & Co. “Coca-Cola red” might not be an official Pantone color, but it’s just as recognizable. A certain variation on bright pink is commonly known as “Barbie Pink” for its association with the brand. Chocolate companies Cadbury and Nestle have a history of fighting over a specific shade… Continue reading Color symbolism around the world