Late last year, a survey conducted by The Harris Poll on behalf of NerdWallet revealed that more than half of Americans (51%) made an effort to shop more at small and locally-owned businesses amid the uncertainty of the pandemic and related closures and restrictions. What’s more, 40% said they were still making an increased effort… Continue reading Commercial photography spotlight: Shopping local and supporting small businesses
Category: photography
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Why you should experiment with gels in your next Licensing studio shoot
Last year, Pinterest named “vibey lights” as one of their top trends of the year, with searches for “neon room,” “blue lights bedroom,” and “LED light signs” all rising year-on-year. It was official: the neon aesthetic was back. Throughout the year, neon-lit rooms trended over on TikTok, while Kendall Jenner showed off her neon pink… Continue reading Why you should experiment with gels in your next Licensing studio shoot
Best Fujifilm cameras for 2022
Lucas Favre, Unsplash Best overall Fujifilm X-T4 Check Price Tactile controls and excellent performance make this an all-around winner. Best compact Fujifilm X100V Check Price Lots of advanced features and a great lens make a perfect everyday shooter. Best Instax Fujifilm Instax Square SQ1 Check Price The classic square format gives a retro feel with… Continue reading Best Fujifilm cameras for 2022
Best SSDs for 2022
Samsung Memory, Unsplash Best overall Best overall: SanDisk 2TB Extreme PRO Portable SSD Check Price The overall best is fast and reliable Best value Crucial X6 Check Price This smooth drive fits easily in any pocket Best rugged LaCie Rugged SSD 1TB Solid State Drive Check Price It can withstand a beating without losing data… Continue reading Best SSDs for 2022
Best laptops for photo editing in 2022
JESHOOTS.COM via Unsplash Best 4K laptop Dell XPS 15 Check Price With touchscreen controls and Dolby Vision colors, this laptop will allow you to edit photos with precision for the best results. Best portable M1 MacBook Air Check Price It’s tiny, but it’s mighty Best overall Apple MacBook Pro 16 M1 Pro Check Price One… Continue reading Best laptops for photo editing in 2022
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
Best telephoto lenses of 2022
Zoom in with precision. Harrison Haines, Pexels A quality telephoto lens is typically one of the first speciality lenses that a photographer adds to their gear bag. A 70-200mm lens is considered a medium-tele length and proves useful for many photographers for its versatility. It can shoot everything from portraits to wildlife and sports. Technically speaking,… Continue reading Best telephoto lenses of 2022
Amplifying voices and causes through NFTs
As the world watched the invasion of Ukraine, artists worldwide rallied together to help, with many using NFTs, or non-fungible tokens, to provide aid. In early March, UkraineDAO, a decentralized autonomous organization, released an NFT of the Ukrainian flag, raising $6.7 million for relief. In 72 hours, the sale drew more than 3,200 individual contributions.… Continue reading Amplifying voices and causes through NFTs
Capturing the age of influencers and sharing on social media
According to the recently-released Culture Rising: 2022 Trends Report by Facebook IQ, conversations about influencer marketing are on the rise. On Facebook, topics such as “brand ambassador” and “social influence” went up by 131% and 91%, respectively. Meanwhile, on Instagram, the topic #Microinfluencer rose by 384%, while #Creator saw a 76% boost. What’s more, 40%… Continue reading Capturing the age of influencers and sharing on social media
Understanding the psychology of shapes to improve your Licensing content
In 1944, the experimental psychologists Fritz Heider and Marianne Simmel of Smith University conducted a now-famous experiment: after playing a video featuring three moving shapes—a small triangle, a large triangle, a circle, and a rectangle—they asked participants to write down what they’d just watched. Most saw it as an animated story, with the abstract shapes… Continue reading Understanding the psychology of shapes to improve your Licensing content