Five tips for capturing wellness and mindfulness in commercial photography

Earlier this year, a new survey from McKinsey & Company, spanning approximately 7,500 consumers across six countries, revealed that 79% of respondents said that they believe wellness is important, and 42% consider it a top priority. What’s more, interest in wellness is growing, with consumers taking a more sophisticated view of what wellness means, beyond… Continue reading Five tips for capturing wellness and mindfulness in commercial photography

Visualizing mental health and wellbeing in Licensing

Studies suggest that mass media is one of the public’s primary sources of information about several mental health disorders, but research also shows that many of the portrayals we see are negative and stereotypical. These inaccurate depictions can have serious consequences. According to the World Health Organization, one in four of us will be affected… Continue reading Visualizing mental health and wellbeing in Licensing