Tag: sales

[Photo Keywording Tips] How to add effective keywords to help your photos get discovered

You’ve taken the perfect shot, uploaded it to 500px, and are ready to license it. But how can you be sure your image will be seen by buyers? Keywords! Tagging your image with the right photo keywords will increase the photo’s visibility by ensuring it appears in relevant search results. The wrong keywords—or worse, too… Continue reading [Photo Keywording Tips] How to add effective keywords to help your photos get discovered

Report: Nikon to pull the plug on DSLRs

The flagship Nikon D6 DSLR. Nikon Sometimes when a company abandons a product line it’s a shock, like when Samsung unceremoniously pulled the plug on its entire camera business after months of protestations that it remained committed to the market. Other times, it’s almost a foregone conclusion. Sad as the news may be for DSLR… Continue reading Report: Nikon to pull the plug on DSLRs

Seven tips for curating and editing down your Licensing portfolio

One of the most common reasons great photographs are rejected from commercial Licensing boils down to one simple fact: the images are too similar to each other. There are a few explanations about why this might happen. Maybe you didn’t get enough variety while on location, and you got home to find all your photos… Continue reading Seven tips for curating and editing down your Licensing portfolio

Four trends emerging in the NFT space

Last year, the NFT photography market soared to $200 million, according to estimates. So far in 2022, the planet’s first permanent, physical NFT museum opened in Seattle, and elsewhere, an open-edition NFT photography sale generated more than $6 million. A painting, believed to have been lost for a century, was found—and turned into an NFT.… Continue reading Four trends emerging in the NFT space

Bruce Dorn on the importance of saying ‘yes’ and the joys of mentorship

© Bruce Dorn Bruce Dorn’s big break in the photo industry was utterly unexpected. He’d submitted some work to a college competition run by Conde Nast, ended up winning, and before he knew it, he was working as a guest art director for the company.  “Prior to winning that contest, I was working in a… Continue reading Bruce Dorn on the importance of saying ‘yes’ and the joys of mentorship

Leica just had its best financial year ever. Wait, what?

The Leica M11, released in January 2022, likely contributed to the brand’s exceptional financial year. Dan Bracaglia It’s safe to say Leica is crushing it. The Wetzlar, Germany-based company just announced that the 2021/22 financial year was its best on record—a record that stretches back 100 years. Given the COVID-19 pandemic and global supply chain… Continue reading Leica just had its best financial year ever. Wait, what?

How wellness and self-love are influencing commercial advertising

Last year, The Body Shop UK released a new campaign titled Self Love Street, telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and… Continue reading How wellness and self-love are influencing commercial advertising

Redefining fatherhood in commercial photography (with bonus shot list)

According to research conducted a few years ago by Dove Men+Care, 90% of men around the world view their caring side as a representation of their strength, while 86% say understandings of masculinity have evolved since their fathers’ generation. But just 7% said they relate to how the media portrays masculinity. We’re overdue for a… Continue reading Redefining fatherhood in commercial photography (with bonus shot list)