The StyleShoots Vertical rig is designed for mannequin-based product photography. StyleShoots Swedish lighting company Profoto just announced its purchase of StyleShoots, a Dutch maker of studio automation products aimed at the fashion e-commerce market. Under the terms of the deal, Profoto paid some 18 million euros ($19.6 million USD) for 100% of StyleShoots and says… Continue reading Profoto expands into studio automation with StyleShoots acquisition
Tag: dish
Five tips for shooting food and drink in commercial photography
Whole Foods predicts that this will be the year of hibiscus, turmeric, and yuzu (a tart citrus fruit). The Food Network says 2022 will be all about bold condiments, cannabis cooking, and plant-based seafood like “coconut shrimp.” Wunderman Thompson anticipates the rise of Peruvian gooseberry, foraged craft cocktails, and Kernza, a climate-friendly grain. From citrusy… Continue reading Five tips for shooting food and drink in commercial photography
The photographer’s guide to thrifting
Earlier this year, The New York Times reported on the comeback of 35mm SLR film cameras. Even as smartphone cameras improve, millennials and Gen Zers continue to rediscover the joys of buying second-hand gear on Etsy and eBay. According to eBay, vintage camera sales have been on the rise since 2015, and the pandemic era… Continue reading The photographer’s guide to thrifting
Capturing the age of influencers and sharing on social media
According to the recently-released Culture Rising: 2022 Trends Report by Facebook IQ, conversations about influencer marketing are on the rise. On Facebook, topics such as “brand ambassador” and “social influence” went up by 131% and 91%, respectively. Meanwhile, on Instagram, the topic #Microinfluencer rose by 384%, while #Creator saw a 76% boost. What’s more, 40%… Continue reading Capturing the age of influencers and sharing on social media
Photo Of The Day By Nadeem Sufi
Photo By Nadeem Sufi Today’s Photo Of The Day is “Amazement” by Nadeem Sufi. “While visiting Emerald Lakes, the most striking thing was a pool of water that was left after the rest of the lake had been snowed out,” explains Sufi. “While the mountains right in front of the lake were reflecting perfectly, it… Continue reading Photo Of The Day By Nadeem Sufi
How your gear can uplevel your photography
Irving Penn built his own “light tent” using painted white boards. Yousuf Karsh swore by tungsten lights so he could make adjustments in real-time. George Hurrell invented the “boom light,” modeled on the boom microphone. For these historic photographers, gear was so much more than just camera equipment. All the details, from lighting patterns to… Continue reading How your gear can uplevel your photography