Emotion has a powerful influence over our everyday purchasing decisions, and this year, new research from the research consultancy Brand Keys revealed just how far that influence goes. In 1997, researchers found that rational considerations weighed more heavily than emotional ones when driving brand loyalty. However, that’s changed today, with emotional considerations outpacing rational ones.… Continue reading Capturing emotion in your commercial portraits
Tag: summer
Tips for gorgeous fall photos
As the days grow shorter, tree swallows and monarch butterflies begin their migrations. Garden spiders weave their webs, visible in the morning dew. Over warm water, the cool autumn air creates ethereal fog. The green leaves turn to shades of lemon, amber, and mahogany. The quality of the sunlight itself also changes at this time… Continue reading Tips for gorgeous fall photos
New gear: Canon announces the EOS R6 Mark II, RF 135mm F1.5 lens, and Speedlite EL-5
Canon has announced the EOS R6 Mark II full-frame mirrorless camera. Canon Canon is keeping busy lately with a consistent parade of new gear. Just this summer, it launched the EOS R10 and R7 cameras. And now, it has announced the EOS R6 Mark II, RF 135mm F1.8 L IS USM lens, and the Speedlite… Continue reading New gear: Canon announces the EOS R6 Mark II, RF 135mm F1.5 lens, and Speedlite EL-5
Landscape photography: 10 ideas to inspire you!
After a rainy summer’s day in Iceland, Daniel Gastager watches the clouds part to reveal a spectacular sunset. While exploring the vast desert in Namibia, Emilie Ristevski spots an enchanting wild oryx in the distance. On Indonesia’s Sumba Island, Daniel Kordan comes face-to-face with the “dancing mangroves”—trees that seem to come alive at sunset. Meanwhile,… Continue reading Landscape photography: 10 ideas to inspire you!
Tiny homes, digital nomadism, & life off-grid: Ideas to incorporate into your commercial photography
In 2020, IKEA joined forces with Vox Creative and Escape, an RV and tiny home builder, to build a mobile tiny home in hopes of promoting awareness around sustainable and affordable living. Complete with solar panels, kitchen surfaces made of repurposed plastics, and sustainably grown pine paneling, the house clocks in at just 187 square… Continue reading Tiny homes, digital nomadism, & life off-grid: Ideas to incorporate into your commercial photography
NFT Trends: Exploring AI in NFT projects
Alice has a personality and a face, but “she” doesn’t exist—at least not in the traditional sense. Inspired, in part, by the Lewis Carroll character, “Alice” was created by the artist Robert Alice in collaboration with a synthetic media company called Alethea AI. Her “face” was built from generic CGI stock models, and she can… Continue reading NFT Trends: Exploring AI in NFT projects
Portraits from the Summer of Love, and four other photo book picks
Shenandoah Jordan, Super Adaptoid, Lady Glorious, Matthew, and Steve Culligan in a Convertible, Haight Street, August 13, 1968. From Elaine Mayes’ “The Haight-Ashbury Portraits 1967–1968”. © Elaine Mayes In this season’s photo book selection, we look at early color photographs by urban street photographer, Mitch Epstein; Elaine Mayes’s portraits of hippies and oddballs at the… Continue reading Portraits from the Summer of Love, and four other photo book picks
50 Top Lightroom Preset Packs for Instant Image Filters and Photo Looks
In this article we showcase a selection of top Lightroom presets for portraits, landscapes, black-and-white, film, weddings, fashion and editorial, and special effects. All of these presets are included with an Envato Elements subscription. Within each category we’ll profile the best Lightroom presets available on Envato Elements. You can download all of these and millions… Continue reading 50 Top Lightroom Preset Packs for Instant Image Filters and Photo Looks
23 Cinematic Music Tracks to Inspire Your Next Video
Your choice of music can be everything when it comes to your video project. We’ve put together some of our favorite pieces, loosely categorized to make it easy for you to find what you want. Free Video Course on Choosing The Best Cinematic Background Music Choosing the right cinematic background music for your videos is… Continue reading 23 Cinematic Music Tracks to Inspire Your Next Video
100 Free Lightroom Presets — Instant Image Filters and Photo Styles
Who doesn’t love free Adobe Lightroom presets? With just one click, you can borrow and tap into the style of other photographers. Presets can transform your images and add styles in a second. As Lightroom’s popularity has increased, so has the quality of presets to modify and enhance images. Because Lightroom is a “non-destructive” image editor, we… Continue reading 100 Free Lightroom Presets — Instant Image Filters and Photo Styles