Tag: passion

Prepare authentic photos of LOVE for Valentine’s Day 2023

Ever since Hallmark coined the term “The Valentine’s Store” in a now-famous 1985 commercial, brands have connected with their customers in creative ways in the leadup to February 14th. According to estimates gathered over the years, 58 million pounds of chocolate are sold during Valentine’s week, sparkling wine sales spike, and 250 million roses are… Continue reading Prepare authentic photos of LOVE for Valentine’s Day 2023

How to increase your prices as a freelance photographer

According to one survey from a few years back, freelancers working in creative fields lose a whopping £5,394 annually by working for clients for free (or for “exposure”). A separate study of creative workers in the UK found that 60% of those under the age of 30 had not been paid for all the hours… Continue reading How to increase your prices as a freelance photographer

Seven family session tips: Posing, choosing an appropriate location, and more!

Family photographs have always been some of our most treasured belongings, but perhaps the uncertainty of the past three years has underscored just how important they can be. At the height of the pandemic, you might remember that people lifted their spirits by recreating old family photos as part of a viral TikTok challenge. Earlier… Continue reading Seven family session tips: Posing, choosing an appropriate location, and more!

Shining light on disabilities in your commercial shoots

More than one in four (26%) adults in the United States have some type of disability. That’s an estimated 61 million people. But research from Nielsen, released in 2021, reveals that only 1% of primetime ads include representations of disability-related visuals, themes, or topics. What’s more, just 3% of advertising spend in primetime went to… Continue reading Shining light on disabilities in your commercial shoots

Capturing emotion in your commercial portraits

Emotion has a powerful influence over our everyday purchasing decisions, and this year, new research from the research consultancy Brand Keys revealed just how far that influence goes. In 1997, researchers found that rational considerations weighed more heavily than emotional ones when driving brand loyalty. However, that’s changed today, with emotional considerations outpacing rational ones.… Continue reading Capturing emotion in your commercial portraits

Creative Uses for 3 Lenses in iPhone Portraiture

One of the most important technical aspects of photography involves the choice of lenses. On our iPhones, we have several options to choose from, and the idea is that we understand what each lens is capable of and how to use it for our desired outcome. Lenses in photography have two important properties: The amount… Continue reading Creative Uses for 3 Lenses in iPhone Portraiture

Around the World in 7 Quests: Winners Revealed!

In August, we launched a fantastic opportunity for talented photographers to be able to win stand-out gear from our amazing sponsor brands. All that was required was to submit your images to the relevant Quest and you could be in the running to win! Today, thanks to our jury of experienced photographers we’re ready to… Continue reading Around the World in 7 Quests: Winners Revealed!