Canon Again Dominates List of Most Rented Camera Equipment in 2021

While the Sony Alpha 1 was the most rented piece of new equipment in 2021, Lensrentals has published its most popular gear rented overall, and Canon cameras and lenses dominate the list. As one of the largest rental houses in the world, Lensrentals has a unique perspective into the popularity of equipment by actual photographers… Continue reading Canon Again Dominates List of Most Rented Camera Equipment in 2021

Revisiting the Canon 1D, 20 Years Later

It was my first year in college. I was going out every day to teach myself photography, Harry Potter had just come out in theaters, and Canon entered the digital photography world with its very first fully backed flagship, the Canon EOS 1D. At the time, I was shooting on the Canon EOS D30, and… Continue reading Revisiting the Canon 1D, 20 Years Later

The Sony Alpha 1 Was the Most Rented Camera of 2021

Lensrentals has published its end-of-the-year data that reveals the most popular equipment that has been rented in 2021. Perhaps unsurprisingly, the Sony Alpha 1 was the most popular stills camera, with Nikon’s Z7 II in second place. Lensrentals says that it believes its data is a great tool to measure industry metrics to determine where… Continue reading The Sony Alpha 1 Was the Most Rented Camera of 2021

Zhong Yi Optics Launches the Mitakon Speedmaster 90mm f/1.5 Lens

Zhong Yi Optics has announced the Mitakon Speedmaster 90mm f/1.5 manual focus portrait lens for full-frame Leica M, Canon RF, Sony FE, and Nikon Z mounts. The company says its new portrait prime provides a medium telephoto angle of view, great control of depth of field, and the ability to render distortion-free portraits with well-controlled… Continue reading Zhong Yi Optics Launches the Mitakon Speedmaster 90mm f/1.5 Lens

Venus Optics Unveils Smallest 2x Macro for Full Frame: 85mm f/5.6 APO

Venus Optics has announced the Laowa 85mm f/5.6 2x Ultra Macro APO, a lens it claims is the smallest 2x macro for any full-frame camera. It is available for Nikon Z, Canon RF, Sony E, and Leica M mounts. Venus Optics says that the Laowa 85mm f/5.6 2x Ultra Macro APO is specially designed for… Continue reading Venus Optics Unveils Smallest 2x Macro for Full Frame: 85mm f/5.6 APO