I don’t know about you, but this time of year is traditionally when I officially lose it. I don’t what it is about December but suddenly all my former clients and people previously sitting on the fence about booking a shoot decide that they MUST have those photos done now, no yesterday! And I invariably… Continue reading 5 signs it’s time to raise your prices in 2022
Category: Business
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How to Optimize Entertainment and Media Ads for Clicks, According to AI
Want to put together a campaign that’s sure to perform? Check out these data-backed tips and boost those clicks. Every image is packed with visual information. By analyzing how audiences interact with the creative elements within an image, Shutterstock.AI predicts clickability. Today, we look at which creative decisions are paying off for advertisers in the… Continue reading How to Optimize Entertainment and Media Ads for Clicks, According to AI
The Worst Photography Advice I Keep Hearing
The photography profession at times can be somewhat outdated in its approach, standards, and business practices. Over the years, I continually hear certain bits of bad advice, so let’s look a bit deeper into these. [ Read More ]
3 Mistakes Common to All Photographers and Artists
Growing your skillset and your career as an artist can be filled with pitfalls. But even though many mistakes are shared amongst nearly all photographers, the good news is that most can be avoided if you only know where to look. [ Read More ]
5 Signs It’s Time to Raise Your Prices
Pricing is a tricky thing and something that a lot of photographers struggle with, particularly since there is less objective guidance on how to go about it than in many other industries. One especially difficult topic is knowing when it is time to raise your prices. This helpful video tutorial will show you five signs… Continue reading 5 Signs It’s Time to Raise Your Prices
Want More Ways to Earn Money as a Photographer? Here Is One Creative’s Nine Revenue Streams
Most creative industries are highly competitive and difficult to earn high income. In this video, Lizzie Peirce walks you through her nine income streams and how they work, which may give you inspiration for your own business. [ Read More ]
The Secret to Selling Your Photography is Finding Your Audience
Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign. “One size fits all” marketing approaches never… Continue reading The Secret to Selling Your Photography is Finding Your Audience
Data-Backed Ways to Add Orange to Your Next Campaign
Orange is bursting with energy. It grabs your attention. But, what’s the most effective way to use it in your next ad campaign? Orange can represent a few things: new adventure, spirituality, crisp seasonal transitions. Its neon hues can even communicate safety—think construction barrels or hunting vests. But, not all oranges perform equally in ad… Continue reading Data-Backed Ways to Add Orange to Your Next Campaign
We Need More Black Brazilians in Stock Photography
Despite making up over half the population in Brazil, Black people are rarely represented in advertising. Beatriz Lopes is working to change that. The authentic representation of society is one of our most important values at Shutterstock. That’s why we’ve been dedicating global efforts to make more diverse visual content available on our platform. In… Continue reading We Need More Black Brazilians in Stock Photography
Should You Put Your Pricing on Your Photography Website?
Should you put your pricing on your photography website? It is a tricky question: on one hand, without it, you might annoy potential customers who want an idea of what they should expect to spend. On the other hand, with it, you might scare aware potential clients before you have had the chance to make… Continue reading Should You Put Your Pricing on Your Photography Website?