The StyleShoots Vertical rig is designed for mannequin-based product photography. StyleShoots Swedish lighting company Profoto just announced its purchase of StyleShoots, a Dutch maker of studio automation products aimed at the fashion e-commerce market. Under the terms of the deal, Profoto paid some 18 million euros ($19.6 million USD) for 100% of StyleShoots and says… Continue reading Profoto expands into studio automation with StyleShoots acquisition
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Flashpoint Xplor 300 Pro TTL R2 review: Impressive power in a small package
The modeling light offers both daylight and tungsten color balance. Stan Horaczek The toughest part of deciding on a battery-powered strobe is balancing size with power. You want enough oomph to let you work in bright sunlight, but you don’t want to lug a massive head out in the field. Flashpoint’s Xplor 300 Pro TTL… Continue reading Flashpoint Xplor 300 Pro TTL R2 review: Impressive power in a small package
How your gear can uplevel your photography
Irving Penn built his own “light tent” using painted white boards. Yousuf Karsh swore by tungsten lights so he could make adjustments in real-time. George Hurrell invented the “boom light,” modeled on the boom microphone. For these historic photographers, gear was so much more than just camera equipment. All the details, from lighting patterns to… Continue reading How your gear can uplevel your photography
Best detachable camera flashes of 2022
vumroehrs0 via Pixabay For Canon shoters Canon Speedlite 430EX III-RT Flash Check Price A great introduction to Canon’s flash system. For Nikon shooters Nikon SB-700 AF Speedlight Check Price This is a go-to for Nikon photographers. For Sony shooters Sony External Flash with Wireless Radio Control Check Price Sony’s homegrown flash system includes radio triggering.… Continue reading Best detachable camera flashes of 2022
Getting creative with lighting
In the 1940s, the photographer Gjon Mili teamed up with Pablo Picasso to play with light painting using a simple penlight. During a period of experimentation in the 1950s, Weegee used prisms to create kaleidoscopic distortions. In the 1960s, the film Easy Rider made lens flare look cool. For generations, photographers have used creative lighting… Continue reading Getting creative with lighting
The new Profoto Clic Octa Softbox sets up in seconds
The stand mount doubles as a handle. Profoto The softbox setup process can be tedious and time-consuming, especially when you’re in the field. Rapid boxes remedy that problem by using the same basic structure found in an umbrella, but with a deeper curve and an integrated diffuser panel at the front. It’s much simpler than… Continue reading The new Profoto Clic Octa Softbox sets up in seconds
How to Create Hard Shadows and Soft Shadows in Your Photography
Did you know studies have shown that viewers form an opinion of people within 1/10th of a second of seeing them? In a similar way, viewers judge brands with a cursory glance. Brands rely on design elements such as color, shape, line, and font to communicate their identity and values. [ Read More ]
How to Create Dramatic Headshots With Three Lights, One Light at a Time
Creating dramatic headshots using multiple lights doesn’t have to be difficult. One of the best ways to become proficient at using a three-light setup is by building it one light at a time. In this article and the accompanying video, I will demonstrate how you can easily create dramatic headshots and portraits using a key… Continue reading How to Create Dramatic Headshots With Three Lights, One Light at a Time
Seven tips for using shadows to elevate your photography
In the grand tradition of iconic photographers like Fan Ho, Fred Herzog, and Ray Metzker, dramatic shadows are trending, with hashtags like #IHaveaThingforShadows, #ShadowsPoetry, and #ShadowontheWall taking over our social media feeds. Today’s photographers are using shadows in bold and unexpected ways, whether during the magic light of golden hour or harsh sunlight of afternoon.… Continue reading Seven tips for using shadows to elevate your photography