Game Aesthetics Have Taken the Design World by Storm

Hacker culture, dystopian landscapes, and Squid Game-inspired surrealism are having a huge impact on creativity. With Squid Game being Netflix’s most-streamed show ever released and a host of game-inspired projects coming to our screens in 2022, it’s clear that gaming has captured the imagination of the public and crossed into the mainstream. Here, we analyze… Continue reading Game Aesthetics Have Taken the Design World by Storm

Data-Backed Ways to Add Orange to Your Next Campaign

Orange is bursting with energy. It grabs your attention. But, what’s the most effective way to use it in your next ad campaign? Orange can represent a few things: new adventure, spirituality, crisp seasonal transitions. Its neon hues can even communicate safety—think construction barrels or hunting vests.  But, not all oranges perform equally in ad… Continue reading Data-Backed Ways to Add Orange to Your Next Campaign

The Most Anticipated Graphic Design Trends for 2022

Hold onto your cyber hats! Here are the trends expected to dominate graphic design in 2022. But, really, anything’s game. The design world doesn’t usually move quickly. Trends come and go, but their uptake is typically a slow burn. They build over many years, adding to or transforming the trends that went before them, rather… Continue reading The Most Anticipated Graphic Design Trends for 2022

Introducing Pacific Pink, One of 2022’s Trending Colors

We analyzed search data from around the globe to compile our annual Color Trend report, and this oceanic pink is gaining traction. The results results are in from our annual Color Trends report, and it turns out Pacific Pink—a nostalgic, vintage-inspired hue with a wistful, romantic character—is set to make waves in 2022. The dusty… Continue reading Introducing Pacific Pink, One of 2022’s Trending Colors

Data-Backed Ways to Think Pink for Your Next Campaign

Pink is considered feminine, romantic, and nurturing. But how does the color affect image performance? AI has the answers. How does the color pink make you feel? Does it brighten your mood? Does it frustrate you? Throughout history and across cultures, pink has had all sorts of meanings applied to it. In the modern Western… Continue reading Data-Backed Ways to Think Pink for Your Next Campaign

We May Never Look at Scarves the Same Way Again

With the release of “All Too Well (Taylor’s Version),” Taylor Swift transforms a once cozy accessory into a symbol of heartbreak. Marketers, take note. “I left my scarf there at your sister’s house, and you’ve still got it, in your drawer, even now.” That line comes in the first verse of “All Too Well,” a… Continue reading We May Never Look at Scarves the Same Way Again