How to manage your creative budget

Late last year, a survey from Upwork revealed that 59 million Americans performed freelance work in 2021, with more than half (56%) of non-freelancers saying that they’re likely to do so in the future. For creative professionals like photographers, freelancing offers its fair share of perks: you get to be your own boss, set your… Continue reading How to manage your creative budget

Wedding Photography Checklist, The Essentials & Must-Have Shots [Examples & tips]

How to avoid disappointment and take the shots your clients really want!   I know you are wondering – “Do I really need a wedding photo checklist?” The answer is a unanimous yes, We put together this helpful wedding photography checklist as a lifesafer for that big day. Hope it helps. Your Free Printable Wedding… Continue reading Wedding Photography Checklist, The Essentials & Must-Have Shots [Examples & tips]

Why texture is important in your commercial content (part 1)

A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long… Continue reading Why texture is important in your commercial content (part 1)

2022 summer trends for your Licensing Portfolio

As we (finally!) emerge from the pandemic, this summer offers more opportunities than ever to refresh your Licensing Portfolio. Late last year, Expedia named the “Greatest of All Trips (GOAT)” as their top travel trend for 2022, citing travelers’ interest in “going big” and creating meaningful experiences post-pandemic. Think spa retreats, off-the-beaten-path destinations, luxe amenities,… Continue reading 2022 summer trends for your Licensing Portfolio

Spotlight on cottagecore in Commercial Licensing

Last year, the now-famous prairie-style “Nap Dress” by Hill House Home took over the internet. By February, when the brand dropped a new collection, it sold $1 million’s worth in inventory in just twelve minutes. By the end of the day, they’d made more than they had in the entirety of 2019. Meanwhile, English Garden-inspired… Continue reading Spotlight on cottagecore in Commercial Licensing